About Emma Kay

Calm Happy Horses Start Here

We help horse owners like you solve your horses behavioural and health concrens that are caused by out of balance feeding and pasture related issues. We provide effective solutions by way of extensively trialled supplement solutions designed for New Zealand conditions, together with one on one help and advice, case studies and website resources.

DUWELL was originally founded in 2002 by Emma Kay and is now proudly owned and operated by Cristy Hughes.

What Do We Do?

We are passionate about helping you and all New Zealand horse owners that are struggling with grass and dietary problems to resolve those issues so you can get back the enjoyment you long for with your horses.

Why Are We Able To Help You?

Proven Track Record
We are leading experts when it comes to grass affected horses. This is a highly specialised area of expertise. We are instrumental in the development of products that solve the health and behavioural issues that stem from grass and feed mineral imbalances.

We have 20 Years of hands-on practical experience feeding large groups of horses with difficult pasture conditions. This is not the case with large feed and supplement companies. Much of their information is based on theory not reality.

We are passionate about what we do and how we can help you.

The quality of our customers support is exceptional

Multiple products under one roof.
We have the options you need to get you horse back to health and happiness.

We welcome feedback and are continuously improving our product range to better help you and your horse

About Duwell

The original founders purchased a rural property 12 years ago, which had, for many years been used for intensive dairy farming and was subsequently drenched in Superphosates. The grass affected the horses severely which made them difficult to ride and work with. Some horses developed staggers along with subclinical staggers symptoms like excessive spookiness and were agitated and nervous. One lovely little mare would spook 20 feet in one direction and in the next millisecond spook 20 feet the other way. She would also duck when birds flew above her head or when she was led underneath power lines that were nowhere near her. There had to be a reason for all of this. A horse’s personality does not change overnight, they knew that for sure.

The need to have horses that were healthy and were able to be easily worked with and ridden set them on a path to the creation of DUWELL.

As the organizer of horsemanship clinics around they got to see many other horses that were affected with the same grass issues. They began to trial various products and could see the difference they made to the well-being of the horses. Previously spooky and nervous horses became calm and settled. They ran many case studies with horses with challenging health and behaviour issues at our property. This was a very costly but highly effective way to test our products. Some of these case studies are online and show-case the effectiveness of DUWELL products. A recent case study is Tigger, a horse that through change in living circumstances was near death before being rescued. Tigger is now on the journey back to full health.


Tigger when he first arrived.
He was a very sick boy.


Tigger 8 weeks later.
Still a way to go but looking so much better.

As they developed and tested products and talked with customers, they realized that there was a lot of misinformation out there around horse nutrition and also a complete lack of practical advice for people when things went wrong. They wanted to change that.

The founders wanted to develop effective and affordable products that would enable horses to be healthy, be trainable and rideable. DUWELL products aim to:

  • Prevent common horse health issues due to poor nutrition and feeding practices.
  • Provide balanced vitamins and minerals that can develop and maintain horses at optimal health.
  • Solve common grass issues that can cause problems such as mycotoxicty, hyperkalaemia (too much potassium), Hyponatraemia (low sodium), equine metabolic syndrome, laminitis, difficult behaviour cause by grass mineral imbalances (spooking, shying, bucking) stiffness, poor movement and excessive attachment to other horses to name a few.
  • Stimulate appetite for horses that through a variety of reasons are underweight
  • Provide customers with the best products for an affordable amount.
  • Educating people that horse nutrition has a great impact on a horses overall health and wellbeing which leads to the horse being trainable and rideable.
  • Providing non-judgemental, realistic, knowledgeable and on-gong support to the changing needs and requirements of your horse.

Allow DUWELL to help you be proactive, not reactive to your horse’s nutritional needs. Call or email today for a consultation that will enable you to get your horse's health and behaviour back on track.